Social Media Marketing: Definitions, Concepts and Applications
Posted on | December 3, 2009 | Comments Off
According to Wikipedia, Social Media is the content information created by people using highly accessible and scalable publishing technologies. Social media as a realization of the concept of Web 2.0: whose content do the public / user with the support of technology (website, or web application) which embraced the concept of Web 2.0. Physical form of social media is blogs, Microblog, social networking sites, photo sharing, video sharing, etc..
Therefore, what makes a social media, social media aspects of the content is created by the general public (social): a merging of sociology with technology facilities, changing the communication relationship one-to-many (of the media owned by investors only) to a many-to-many (from community to community).
Social Media Marketing is a form of marketing by using the concept of Social Media; marketing something (product, brand, issue, etc) using the tools of social-media tools to use ‘people participating in social media’ in the campaign.
The points to use social media for marketing purposes discussed in Navinot neatly in writing Social Media Marketing: “Fish Where the Fish Are”:
1. Finding Customers
2. Spreading awareness on social media with the concept of “give and receive”
3. Being or affect the influence (influencer) or ‘celebrity’ in social media have a lot of follower to scatter awareness that we come up
4. Showing awareness of another perspective
5. Do continuous
6. Measure your campaign
The most common application of social media marketing is the corporate blog. So using the blog as a public relations media, telling the crowd things they need to know. The typical of blog as a conversation, if used effectively, will trigger the feedback from the customer, which is valuable information for the company.
Another example of social media application marketing is the use of Twitter: Twitter is the current exchange of information and response very quickly and efficiently with fanatic user, support has made it one of the most efficient tools of social media. Starting from Anthony Robbins to CNN using twitter to keep in touch and spread awareness with the “customer” her.
One of the coolest examples of social media marketing is his website ideastorm DELL Computer: In ideastorm, Dell customers to gather and deliver their steam and expectations of new Dell products in the future. One of the decisions made based on customer feedback in ideastorm is in his bundle Linux Distro on Dell product variants. In the process, even Ideastorm can criminalize the idea of 11 thousand 85 thousand comments from customers who communicate with each other about Dell products