Identification of Competitor Reaction:
1. If we lower the price, will be followed by competitors, perhaps even lower.
2. When we give gifts, gift-giving rewarded with a better.
3. If we give a discount, competitors also provide a more attractive discounts.
4. When we liberate administrative costs, competitors followed suit.

Competitors Faced Strategy
1. Strategies great leader (market leader). Maintain market share.
2. Market challenger strategy (market Challenger). Increasing market share.
3. Market follower strategies (market follower).
The attack strategy:
1. Frontal attack
full and direct attacks against the forces of competition:
- Price
- Promotion
- Distribution
2. Side attack
attack does not deal directly with the opponent. The attack by the side of weakness.
3. Attacks soar
to attack indirectly. Diversifying products that are not related. Entering the market areas the new.

Assault Strategy:
4. Guerrilla attacks
Challengers to attack in a piecemeal and limited.
- Challenger does not have adequate strength,
especially in financial matters.
- The attack carried out periodically to
shake his opponent’s position.
- The attack can be done by:
- Selectively decreased prices on products
certain.
- Piracy executive competitors.
- Explosive large-scale campaign
- Usually the attacks do small firms
against large companies.