• Show your prospective customers that you are so enthusiastic about the product and your business. If you look enthusiastic, they would be enthusiastic, because enthusiasm is infectious.
• End the E-mail your sales with the words close to steady, as an added bonus, discount, practical reminders, and deadline order, etc.
• Give your customers the comfort that do complain. Give guarantee refund of their money, or give them a discount, give them a bonus, they provide a solution to the problem, and so on.
• Create such a way that your customers feel attracted to your business so they will talk about it to colleagues other business. Give them something free is also interesting as a bonus, or the like.
• Grow extra confidence in your prospects so that they later will buy from you.  Use a good reference from the people, which has become your customers, so they can see whojust what has become your customers, also provide security to them, and so on.
• Give something free that can be redeemed for an e-mail address of them, because they are psychological rather have something a free good even if they can afford it.
• Do not forget the principle 80-20 rule, meaning 80% of the content of your site must contain the information or things in general preferred tothe visitors while the remaining 20% or less of a profile your company and products or services you are marketed.
• Try if your customers buy something from you, they get some or a little of what they ordered it. It could be in the form of something that they can get online.
• Write an article to a publisher of a newsletter online, and let it in the form of an article that is information should not be advertising.
• Show your prospects that you are an expert in this field, because they will be able to convince them. You can published an article, write an ebook, etc.

These  ways so powerful that when you apply, you will see the value of
increase your sales, and while you can maintain your regular customers.